Reach Retailers. Track Demand. Scale FMCG Distribution.
RAJA connects FMCG brands, distributors, and field agencies with the informal retail market. Geo-tag kiosks with GPS precision, verify field sales visits, and capture direct-to-store orders in real time.
Storefront photos, exact coordinates, and merchant KYC permanently cataloged.
Automated wholesale volume discounts, freight routing, and instant digital receipts.
Geo-fenced check-in beacons ensure sales reps are physically at the retail counter.
Turn Fragmented Retail Into Structured Intelligence.
85% of emerging market retail happens in unnamed neighborhood stalls. RAJA provides the tools to manage it cleanly.
Eliminate Territory Blind Spots
Build clean coverage maps of informal kiosks and open-market wholesalers with GPS coordinates, storefront photos, and merchant KYC.
Fraud-Proof Field Execution
Geofenced check-in validation ensures sales reps visit assigned outlets physically. Eliminate ghost visits, fake logs, and paper receipts.
Accelerated Direct Reorders
Mobile Direct-to-Store (DTS) order entry with real-time SKU pricing, tiered volume discounts, and instant dispatch to warehouse fulfillment.
Everything You Need to Scale Distribution.
Four purpose-built technology layers designed for speed, accuracy, and enterprise multi-tenancy.
Geo-Tagged Outlet Profiles & KYC
Map every informal kiosk with exact coordinates, storefront photo galleries, and 4-tier category classifications (Wholesaler, Distributor, Sub-Distributor, Retailer).
Fraud-Proof Field Route Radar
Geofenced visit check-in beacons guarantee rep presence. Works offline in low-connectivity markets with automatic background synchronization.
Direct-to-Store (DTS) Mobile Ordering
Live digital SKU catalogs with dynamic wholesale discount tiers, freight mode assignment (Market Activation, Freighted, Self Pickup), and instant invoicing.
Multi-Tenant Corporate Isolation
Complete corporate tenant isolation guarantees zero data leakage between competing agencies. Track real-time gross revenue (₦) and regional demand heatmaps.
How Distribution Flows Through RAJA.
A simple, reliable workflow that turns informal field activity into actionable commercial intelligence.
Map & Geo-Tag Outlets
Field agents record kiosk coordinates, storefront photos, and merchant details in seconds.
Capture & Fulfill Orders
Reps log direct orders from digital catalogs with tiered pricing and automated dispatch.
Analyze Demand & Grow
HQ leadership tracks real-time sales heatmaps, agent productivity, and stock replenishment.
Engineered for Every Link in the Chain.
Select your role to see how RAJA streamlines your operations.
Full Visibility into Last-Mile Retail Pull
Understand real demand at the kiosk counter. Track store-level brand share, monitor price compliance across informal markets, and eliminate distributor blind spots.
Frequently Asked Questions.
Clear answers regarding deployment, offline capabilities, and data security.
Ready to Bring Data-Driven Intelligence to Your Distribution Network?
Join FMCG brands, distributors, and field agencies achieving verified retail coverage and accelerated orders.